As someone new to mitigation banking, I can say that I had a hard time remembering companies because they all sounded alike: "environmental", "mitigation", "solutions", "ecological". And so many use that heron logo...
[The color] Green is Out
From a Getty Images green marketing report
"Expect the future to be any color but green because right now everybody uses green (and darker shades are predominant). The environment comes in all colors, and visual clichés do not compel interest. Expect to see a backlash on all familiar environmental iconography. Innovators will embrace the mucky, the messy, the colorful."
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