Friday, July 11, 2008

Summary of 2008 Private Katoomba Meeting on the Chesapeake Bay, June 11-12

Update (7/23): Environmental Marketplace posted presentations from this meeting here.

2008 Private Katoomba Meeting on the Chesapeake: How to Design and Implement Market Mechanisms to Improve Water Quality Throughout the Chesapeake Bay Watershed

(courtesy of Al Todd, USDA Forest Service, Northeastern Area State and Private Forestry)

Building from the market-oriented thremes from the public Katoomba sessions in DC, the goal of this meeting was to catalyze new thinking around a suite of market-based tools that could build additional funding streams to achieve and maintain pollution reduction goals across the Chesapeake Bay watershed.

Meeting Objectives:
1. To learn about and discuss lessons learned from both compliant and voluntary market approached to environmental quality;
2. To discuss obstacles and opportunities for applying these approaches to a robust voluntary market for water quality in the Bay watershed;
3. To draft a plan of action and next steps for implementing select market-based tools, including a Chesapeake Clean Water Fund to address water quality in the Bay watershed. The Fund will leverage private dollars to invest in high-impact projects, those in areas that have the highest pollution loads throughout the watershed.

Day One: Overview and Stage Setting

Michael Jenkins, Forest Trends gave the welcome and set the context for the Discussions.

William C. Baker, Chesapeake Bay Foundation. Gave a state of water quality in the Bay. A brief and fast reality check on the history of WQ improvement efforts including dollars invested, legal authority and the need for better coordination and integration of existing regulatory mechanisms, political will, the need for a coordinated communication/outreach strategy across the Bay watershed, WQ standards and the need for new and sustainable funding sources and the role of private investment. Why market-based approaches in the Bay and why now? Said we know what to do but need the funding to do it.

Ricardo Bayon, EKO Asset Management Partners . gave an overview of Payment for Ecosystem Services (PES) Markets and Market-like Instruments: Utilizing the market to affect positive outcomes. Defining and categorizing market-based activities in a water context and the components that make them work (supply and demand).

Dan Nees, World Resources Institute provided a sobering look at the State of Water-Quality Cap & Trade Programs in the Bay Watershed, WRI has completed a summary of Trading Programs highlighting the activities in the Bay region (MD, VA, PA). Dan is currently pessimistic that the demand drivers (regulatory) are not in place to drive the market. The 2010 TMDL may advance this. Key issue: How to mainstream the value and cost associated with establishing market mechanisms such as a voluntary water market in the Bay? How to link market-based approaches to existing regulatory programs?

Panel Discussion : Market Architecture and Design
Standards, certification, registries, exchanges, aggregators: Components of environmental/water markets in the Chesapeake Bay.
• Wetlands Banking Model, Steve Morgan, Wildlands, Inc.
• Credit Aggregators- Peter Hughes, Red Barn Trading
• Insurance Mechanisms, George Kelly-EBX
• The Green Exchange, Evolution Markets (to be confirmed)
• How Federal, State and Local Government can facilitate the design and implementation of these market components, Mindy Selman, WRI

Panel Discussion Building a Market for the Chesapeake Bay Watershed -- Generating Private Investment: New Ideas for Using Market-based Approaches to Improve Water Quality.
• Chesapeake Clean Water Fund (Ricardo Bayon)
• Supplier Certification Program (Tom Simpson)
• Eco Branding – the case of Organic Milk (Suzy Friedman)
• The Bay Bank initiative (Eric Sprague)
• Credit Insurance Programs (George Kelly)

This Panel set the stage for the second day’s discussions.

Day Two: Moving Forward in the Bay

Focus for Day 2 was on developing a road map and building consensus on specific pilots for the Bay. Focusing on the 5 initiatives outlined on the previous day, groups were to acknowledge how they would contribute to improved water quality in the Bay watershed and how they could relate to one another.

Small Group Activity: Participants were broken up into small groups for this task. Each was assigned one of the 5 initiatives and asked to discuss it and then propose a conceptual business plan for a functioning market-based scheme focused on improving water quality across the Bay. Each group should prepare a detailed 5 minute sales pitch, as if pitching the idea to venture capital (VC) investors. Each group selected a spokesperson to make the pitch to the entire group in the afternoon.

Menu of Initiatives:
The Chesapeake Clean Water Fund; Market-driven Supplier Certification Program; The Bay Bank Initiative; Credit Insurance Programs; Eco Branding

Small Group Report Out and Large Group Discussion of Proposals (Group presentation: 5 minutes followed by 10 questions/answers) An interesting aspect of this exercise was that the membership of the breakout groups was purposely designed such that none of the proponents or partners in a specific initiative were in that Breakout Group. All the groups had to go on was the presentation from Day 1 and a conceptual project brief.

Key outcomes:
1) Eco branding: A good concept but quite time and $ intensive to launch and maintain. Examples were provided that would work for eco-friendly lawn care and milk production.
2) Supplier Certification Program: This is a project that has been funded and will be progressing and deals with food supply chain certification of water quality practices. Has potential to reduce nutrient use and change behavior of ag producers through demand from processors and food producers. Agreements in place to begin with several major local food producers. Will proceed on a separate track.
3) Chesapeake Clean Water Fund: Seen as a good idea to catalyze a voluntary nutrient investment fund. Credits would be established and through increased credit valuation, funds could be reinvested in restoration projects and N reduction BMPs. Would focus on the demand side of the market and work to get several major corporate contributions (with a target of $5 million in 2 years) as seed for fund. Would eventually be able to sell high quality certified nutrient credits.
4) The Bay Bank: Seen as a great counterpoint to the Fund discussed above because it would focus primarily on the supply side of the market, educating landowners and facilitating their access to multiple markets including the “Fund”.
5) Credit Insurance: Seen as a valuable addition to both the bay bank and the Clean Water Fund. Several people in the meeting volunteered to work on this concept including reps from both the Bay bank and the Fund. It would serve as a bridging function to help reduce risk for other aggregators. WRI will take the lead.

Conclusion
Forest Trends will continue to track activities in the Bay Watershed on its web site and through the creation of an online Water Market Forum. Reps from the Bay Bank and the Clean Water Fund will convene to ensure that there is a high level of integration as these two go forward. These latter four projects are seen as the nucleus of a Chesapeake Bay water quality markets work plan.

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